Planned around how your customers actually search
I build websites for Tasmanian businesses and set them up to be found by the people most likely to call, book or buy. A plumber, a cellar door and a physio clinic all get found in different ways, so each site starts with how your customers search.
The search behind the click matters more than the design
Somebody with water through the kitchen ceiling at 10pm types two or three words into their phone and rings the first plumber who looks real. Somebody planning a weekend on the Tamar Valley wine route reads for days, compares cellar doors and books a tasting a fortnight out. Both are searching Google but they want completely different things from the website they land on.
That is why I start every job by working out how your customers search. What words they use, if they are on a phone in a hurry or on a laptop at night, how far they are willing to travel and what makes them trust one business over another. Once that is clear the structure of the site, the pages it needs and the local SEO work all follow from it.
Pick yours to see how search works in your field
Each page below covers what customers in that industry type into Google, what they need to see before they get in touch and what I build to suit.
Tradies
Local jobs and quote requests
Builders
New homes, extensions and renovations
Plumbers
Emergency calls and hot water
Electricians
Faults, solar and switchboards
Farms
Farm gate sales and agritourism
Wineries
Cellar doors and wine clubs
Tourism
Accommodation and tours
Cafes and Restaurants
Menus, maps and bookings
Allied Health
Physio, chiro, psychology and podiatry
Real Estate Agents
Appraisals and listings
Earthmoving
Excavation and site works
Mechanics
Servicing and repairs
Landscapers
Garden design and construction
Cleaners
Homes, offices and end of lease
NDIS Providers
Support services and participants
Accountants
Tax, bookkeeping and advice
Dentists
New patients and bookings
Heating and Solar
Heat pumps, wood heaters and solar
Most businesses sit mainly in one of these
Nearly every business I talk to fits mostly into one of these patterns.
Blocked drains, power faults and broken down cars. The customer wants someone close who answers the phone. Google Maps and a click to call button do most of the work.
Builds, landscaping and renovations. People read several sites, look at photos and check licences before they ring anyone. Depth of content wins here.
Accommodation, tours, wineries and cafes. Searches start months ahead from the mainland and finish on a phone in the car park. Booking and maps both matter.
Health, accounting and NDIS services. People want to know who you are and what you are allowed to say before they book. Clear and careful wording matters.
The basics that every Tasmanian business site needs
Industry changes the content and the priorities. It does not change the foundations. Every site I build loads quickly on a phone, has a clear phone number at the top, a short enquiry form, a Google Map and pages written in plain English that a customer can follow without guessing.
Every site also gets a sensible page for each main service and for the towns you actually work in. A builder in Launceston who also takes jobs in the Meander Valley and up the West Tamar should have pages that say so, because that is how people in Hadspen or Legana search.
And every site is yours. You get full access to WordPress and Elementor so you can change a price or add a photo without waiting on anyone. If you would rather not touch it, my WordPress maintenance plans keep it updated and backed up.
Three common starting points for Tasmanian businesses
Most people start in one of these places.
From $880
For businesses running on Facebook alone or with a site that no longer works for them. Single page, complete and advanced options.
From $279 a month
For businesses that have a site but are not showing up on Google Maps or in local results for the towns they serve.
From $198 a month
For businesses that need calls now while SEO builds. Ad spend is paid to Google separately.
Short answers to what people ask most
Can’t see your question here? Give me a call or send a message and I’ll get back to you within one business day.
Website Design Launceston builds websites for Tasmanian businesses across trades, farming, wineries, tourism, hospitality and health. Nick Fritzkowski runs it from Launceston and has been building websites for small businesses since 1995. Each site is planned around how customers in that industry search. Have a look at the industry pages or get in touch for a quote.
A Tasmanian winery needs a very different website to a Launceston plumber because their customers search in different ways. The plumber needs fast loading, a big phone button and suburb pages. The winery needs cellar door details, bookings, wine club sign ups and good photos for visitors planning a trip. See the winery page for more.
A small business in regional Tasmania can compete on Google because local results favour businesses close to the person searching. Someone in Scottsdale or Deloraine usually sees nearby businesses first on Google Maps. A complete Google Business Profile and a site that names your town clearly make a big difference. My local SEO plans focus on exactly that.
The pages your Tasmanian business website needs depend on your services and the towns you work in. As a starting point you want a home page, one page per main service, a page for each key service area, an about page and a contact page. I map this out with you on a phone or video call before any design starts.
The cheapest way to get a proper business website in Launceston with Website Design Launceston is the Single Page Website at $880 including GST. It suits new businesses and those moving off Facebook. It includes a free first year of maintenance, a contact form and a Google Map. Domain and hosting are extra. See affordable web design.
A Tasmanian business website is SEO ready when I hand it over, so many small businesses do well with the website alone at first. If you are in a competitive field like trades in Launceston or accommodation near popular attractions, ongoing local SEO helps you climb past established competitors. Plans start at $279 a month with no lock in contract.
Tell me what you do and where you work. I will tell you honestly how your customers are likely to search and what would help most.
