Websites for shops, trades and racing businesses in Launceston's northern suburbs
I offer web design in Mowbray for shops, trades and service businesses, helping the northern suburbs show up when locals search on their phones.
A practical suburb with plenty going on
Mowbray is about 5 km north of the Launceston CBD and shares the 7248 postcode with Invermay. Invermay Road runs through it, with Mayfield, Newnham, Rocherlea and Mowbray Heights around it. The Mowbray racecourse is the best known landmark. The Rocherlea industrial area is just up the road.
The businesses here are practical. Takeaways, chemists, hairdressers, op shops, mechanics, panel beaters, trade suppliers and plenty of tradies who live in the northern suburbs and work everywhere. Many have been getting by on a Facebook page and passing traffic.
That works while the passing traffic lasts. More and more people check Google before they drive anywhere, even for something a few streets away. A clear website with hours, services and a phone number keeps you on their list.
What each one needs from a website
Most Mowbray businesses I talk to fit one of these.
Local regulars and passing trade
Hours, ranges and specials that are easy to keep current, plus a map pin.
Customers across Launceston
Service pages, licence details, job photos and quote forms.
Owners, trainers and punters
Clear services, photos and contact details for a specialised audience.
A small, specialised audience that searches with care
The racecourse means horses are part of local life. Trainers, farriers, saddlers, feed suppliers, horse transporters and equine vets often work around the northern suburbs and out into the farming land beyond.
Their customers are specialists who know exactly what they want. They search for the service by name and look closely at experience, equipment and availability. A website for these businesses should be straight to the point, show real photos and make it easy to call.
Horse people also travel. An owner in the Northern Midlands might search for a farrier in Launceston, so good web design Mowbray equine businesses can use names the wider areas they cover, not just the suburb.
Where most northern suburbs clients start
Pick the one that matches where you are now.
A proper website that works with your Facebook page rather than replacing it.
An outdated or broken website rebuilt in WordPress on the same address.
More people pass through than you might think
The university precinct at Newnham is just next door, so students and staff are part of the northern suburbs crowd. They search on their phones for food, haircuts, car repairs and part time services, often using near me.
Workers heading to Rocherlea and the industrial streets do the same on the way to work. Being on Google Maps with the right hours, a clear website and a click to call button makes it easy for them to pick you.
Next door to Mowbray
If you cover the north of Launceston and beyond, these may help.
Answers for northern suburbs businesses
Can’t see your question here? Give me a call or send a message and I’ll get back to you within one business day.
Nick Fritzkowski at Website Design Launceston makes websites for shops and trades in Mowbray and the rest of Launceston’s northern suburbs. He builds on WordPress, writes the words with you and includes a free first year of maintenance. A single page website costs $880 including GST.
Mowbray in Tasmania uses the postcode 7248, which it shares with Invermay. Using Mowbray and 7248 consistently on your website, Google Business Profile and directory listings helps Google show your business to people searching in the northern suburbs.
Mowbray is about 5 km north of the Launceston city centre along Invermay Road. Businesses based there can comfortably serve the CBD, Invermay, Newnham and Rocherlea, so it is worth naming those areas on your website.
A farrier or horse trainer near Mowbray racecourse can get found online with a simple website that names the services offered and the areas covered, backed by a complete Google Business Profile. Specialised searches have less competition, so clear pages often rank well.
An old website can hurt a Mowbray business when it loads slowly, looks broken on phones or shows the wrong hours and prices. Customers quietly move on to the next result. A website redesign keeps your address and fixes those problems.
Looking after a WordPress website in northern Launceston costs from $19 a month including GST with Website Design Launceston, after a free first year on new websites. Higher plans add more frequent backups, security scans and hack recovery. See WordPress maintenance for each plan.
Call 0495 020 684 or send through a message. I will take a look and tell you what would help most.
